Serious traffic disruption in Groningen
ABOUT THIS PROJECT
Operatie Ring Zuid is a large-scale reconstruction project taking place from March through September 2024 in Groningen. During this project, the Vrijheidsplein, the Julianaplein, the sunken section of the ring road and the Europaplein will be connected. From March through September, several traffic directions will therefore be closed. This will result in five months of severe traffic disruption. If motorists continue to travel by car, traffic in the city will come to a standstill and traffic jams lasting several hours are expected.
Client: Groningen Bereikbaar
Services: Branding, Webdesign, Motion
Agency: Buenaparte
Year: 2023 - 2024
UNIQUE INTERNISHIP PROJECT
During my internship at Buenaparte in Groningen, I was responsible for nearly all of the graphic design for this large-scale operation. I designed the visual identity, developed the brand style, edited animations, designed the website, created advertisements and much more.
CAMPAIGN RESULTS
40%
fewer cars on the main roads
10%
more bus passengers in the first weeks
99%
of the people of Groningen were aware of the campaign
THANK YOU
Agency:
Buenaparte
Photography:
Douwe de Boer, Buenaparte
Online marketing:
Tomorrowmen
Media buying:
Kollektiv
More work
✦ GET IN TOUCH
Got a great project in mind?
I would be happy to get in touch to see what I can do for you.
+31 6 49 81 43 42
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